August 12, 2011

Where We’re Going, We Don’t Need Page Numbers: Google & Infinite Scrolling

Posted by on 08/12/2011 @ 11:51 am | Comments Off
"Infinity"

Google seems to be in constant flux with all the changes they’ve made in the past month. We’ve witnessed the introduction of Google+ and all the fanfare that came with it. Streamlined changes were made to the Google Search interface. Gmail has a new preview pane. Google News added badges and editor’s picks, and it’s hard to ignore those click-inducing +1 buttons. To say that when it rains, it pours, is an understatement.

There is something else that’s pending implementation. It’s not a new idea. In fact, Facebook, Twitter and Bing currently have it, but the major players aren’t planning to use it the way Google will. If history teaches us one thing about Google, it’s that they can’t resist taking one idea and applying it to everything else. Plainly stated, Looks like Google is currently testing a sticky bar and infinite scrolling feature for its search engine.

Read more of Where We’re Going, We Don’t Need Page Numbers: Google & Infinite Scrolling

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August 10, 2011

SEM Synergy Returns with Guest Bryan Eisenberg

Posted by on 08/10/2011 @ 4:21 pm | Comments (6)
microphone

Red carpet rolls out.

Trumpets blare.

Announcer cries:

“Please welcome the return of the weekly radio show and podcast…
Your source for interviews with the leading minds of Internet marketing…
Brought to you by a team dedicated to advancing Internet marketing discourse and strategy…
SEM Synergy!”

The crowd goes wild!

Weird dream, huh? But that’s the sort of thing that keeps me up at night. And this week has been a doozy because, with some luck, support and elbow grease, we present to you the return of SEM Synergy!

Read more of SEM Synergy Returns with Guest Bryan Eisenberg.

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August 8, 2011

How to Pick a Domain Name for Your Local Business

Posted by on 08/08/2011 @ 4:54 pm | Comments (4)
My New Glasses

We’re in the business of helping our clients set up shop online. A new product we’re releasing in the coming week is one we hope will allow small local businesses to create sites optimized for local search, complete with analytics and monthly reporting. It’s our vision of the total package a local business needs to create a competitive, search and social friendly online presence with the expertise and infrastructure we’re in a unique position to offer.

But there’s one critical element of a website we can’t provide: your domain name. We can, however, offer guidelines and recommendations for how to pick a domain name that supports your brand and goals as a community business.

Read more of How to Pick a Domain Name for Your Local Business.

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Filed under: SEO Tips & Tricks


August 5, 2011

Friday Recap: Beer O’Clock Edition

Posted by on 08/05/2011 @ 1:50 pm | Comments (1)
Hissing cat

According to my peoples on the Facebook, it’s International Beer Day. Now if that doesn’t make your Friday special, you may be doomed to an eternity of parched misery. J/K. Bartles & Jaymes Fuzzy Navel all the way, baby.

Whatever your beverage of choice, why don’t we both enjoy this one with a cold one (your boss need not be concerned with our little game) and see if we can’t have a little Friday Recap fun. Let’s start at the bar and venture on from there. The robot bar, to be exact!

Read more of Friday Recap: Beer O’Clock Edition.

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Filed under: Fun Stuff


August 4, 2011

5 Steps to Migrating Your Personal Facebook Profile to a Business Page

Posted by on 08/04/2011 @ 5:01 pm | Comments (10)
Facebook Profile to Business Page Migration

Your personal Facebook profile has worked great for many years, but it’s developed into something more than just a place to hang out. You have a message.

When you first joined Facebook, a personal profile worked fine. Since then, you may have changed careers or started a business or are involved in something you’re really passionate about. That means, your updates have been laser focused on whatever that venture is, and your friend list has grown to a point where it’s no longer just close friends and family.

You know that your intention is to continue to use Facebook as a place to share that message and grow your business and community of like-minded people. You, then, are the perfect candidate for a migration of your Facebook profile to a business page. And it’s now possible with new functionality offered just this year by Facebook.

Read more of 5 Steps to Migrating Your Personal Facebook Profile to a Business Page.

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August 3, 2011

SES San Francisco 2011 Liveblog Schedule

Posted by on 08/03/2011 @ 8:00 am | Comments (2)
SES conference logo

In less than two weeks, the much-anticipated Internet marketing conference SES San Francisco will welcome attendees and exhibitioners to the halls of the Moscone Center.

Between the biz dev, the learning opportunities, and the networking, conferences are a merry time for those of us lucky enough to attend. If you’re going to SES San Francisco, we hope to see you there, and there are a few ways we can arrange a get together.

Read more of SES San Francisco 2011 Liveblog Schedule.

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Filed under: SES San Francisco 2011 — Tags:


August 2, 2011

Operationalizing Social Media: An Interview with Paul Madden

Posted by on 08/02/2011 @ 8:41 am | Comments (5)
Paul Madden

Paul Madden first earned a reputation in the Internet marketing industry for his daring in the darker arts. Today, he’s a thought leader in the sometimes taboo realm of social media automation. In his constant quest to streamline processes and identify efficiencies, Paul’s social media strategy combines human interaction with automated tasks to create a social media presence with the fast pace made possible through automation and a personal touch only people can provide.

Paul, owner of Automica Limited, will speak at this month’s SES San Francisco session called Twitternation and Automation, where he will share tools and insights to illuminate the strategy behind effective automation tactics on Twitter. I got a chance to talk to Paul about his session and also get his thoughts on social media adoption and the growth of new platforms going forward.

Read more of Operationalizing Social Media: An Interview with Paul Madden.

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August 1, 2011

Small Business Guide to Using Local SEO to Get New Customers

Posted by on 08/01/2011 @ 8:00 am | Comments (13)
Small Biz Local Discovery Contest Finalist Badge

This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.

Beginning in October 2010, Google began making changes which have allowed small businesses to be more easily found in search results based on geography. This shift in local search visibility, is easily, the greatest change in search geared toward small businesses since the advent of the search engine. Yes, it’s that good!

All it takes is a little bit of elbow grease and knowledge of a few key factors to help a small business with a physical location rank for searches with local intent.

What is local intent? In short, local intent is identified by Google’s understanding of an online search with the intent to purchase offline; this is also defined as “local search”.

Read more of Small Business Guide to Using Local SEO to Get New Customers.

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3 Surefire Ways to Increase Visibility and Bring in Customers to Your Local Business

Posted by on 08/01/2011 @ 8:00 am | Comments (3)
Small Biz Local Discovery Contest Finalist Badge

This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.

The day I turned 15, I was eager to find a job. Feverishly thumbing through the business listings of the Milwaukee Yellow Pages, I cold-called business after business looking for a company that was hiring. I contacted close to 50 local businesses before I was interrupted by my father, who had come up, patted me on the back, and told me that while he admired my eagerness to find a job and start earning money for myself, using the phone book as a medium to achieve my goals would never turn out to be effective because they weren’t looking for me – I was looking for them.

After a number of years spent helping companies of all sizes maximizing search engine visibility, I’ve come to realize that not many customers have the time and eagerness to do what I did over a decade ago. As a small business owner, you can’t sit back and wait for customers to come to you – take proactive approach local search marketing and follow these 3 surefire ways to increase search visibility and generate sales.

Read more of 3 Surefire Ways to Increase Visibility and Bring in Customers to Your Local Business.

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Conversion SEO: 4 Tips to Get Your Cash Register Kachinging

Posted by on 08/01/2011 @ 8:00 am | Comments (10)
Small Biz Local Discovery Contest Finalist Badge

This is a submission to the Small Biz Local Discovery Contest and part of our commitment to serve the small business community with quality Internet marketing resources. This article answers the question: “How would you advise a small business owner on how best to use SEO, PPC or Social Media to drive conversions to a local business?” Vote for your favorite contest entry from August 1-10.

You’ve done the work and you’ve done it well, and now your site proudly sits at the top of Google for all your keywords. Yet your click-thru rate is low and your bounce rate high. What went wrong? Could it be that you were more focused on rank than you were on customers?

This is not uncommon. Too often we blind ourselves into thinking that all we need to do is get to that #1 spot and everything else will take care of itself.

Well, I hate to disappoint you, but if you build a website without special attention to converting visitors into customers, you might as well stand by and watch your online business wither and die in the scorching heat of competition that exists just a click away. So what can you do? How do you parlay your golden SEO into real gold?

Here are 4 easy tips that are sure to get your cash register kachinging.

Read more of Conversion SEO: 4 Tips to Get Your Cash Register Kachinging.

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