Internet Marketing
September 9, 2010
SEO Hot Tub – 27th August 2010
It’s that time again! Bruce Clay Australia’s SEO Hot Tub has delivered a host of new SEO tidbits for all to enjoy. The major topics covered in this session were Google real time search, Facebook places, Bing powering Yahoo! search results and some good stuff about optimisation.
Google Real Time search
Google real time search finally released its homepage including a … Read more
August 31, 2010
SEO Hot Tub – 20th August 2010
The SEO Hot Tub is not just a way for us to talk about the latest and most important search engine optimisation (SEO) articles, but also a way to share our SEO knowledge and client learning’s. Reading articles from other SEO sources not only keeps you updated with what is going on in the industry, but also drives you to … Read more
August 27, 2010
The Rewards of Quality Information Architecture
With the extensive range of online marketing tools available today, it’s easy enough to target a market, write some content and throw up a site on any CMS. Many newbies to search engine optimisation, and sometimes even professionals, often overlook one of the most important aspects of operating a website that does what they want it to. Excluding not for … Read more
August 24, 2010
Facebook Marketing – Facebook Page Optimisation
This blog post will cover what social media optimisation is and how to optimise a Facebook Page both for search engines and user engagement. Hope it will be an eye opener for you.
Overview of Social Media Optimisation (SMO)
Social media has been growing at an amazing pace and Bruce Clay has been looking into how we can get greater traction with … Read more
August 20, 2010
Duplicate content at Search Engine Strategies San Francisco
Shari Thurrow, Founder and SEO Director at Omni Marketing Interactive is up again
Ok let’s get down to business: Search Engines hate duplicate content, because users hate duplicate content.
Website content should be findable via:
Browsing (from the home pages)
Querying (search engines, social sites, video sites)
Asking (refers, friends, family)
When you put too many links on the page, the user is faced with too … Read more
August 19, 2010
Eyetracking Research Update by Shari Thurrow
Shari Thurrow is the founder and SEO director at Omni Marketing Interactive.
Shari’s most recent book is “When Search Meets Web Usability”
Shari starts out by explaining how a fixation is needed for people to reed / scan and click. Eye tracking is the way that the eye moves during the scanning and reading process. Foveal Vision is the study of people … Read more
August 18, 2010
Web Analytics at SES SF with Tami Dalley (Director, User Experience Optimization)
From your Aussie reporter Kate Gamble (on the ground @SES San Francisco)
Tami introduces herself as being from “this area” (she shows a map of the world with this little island next to the bottom of the globe highlighted – I recognise it as Australia – AKA home!) She also explains that she will pronounce data as DAH-TA and not DAY-TA … Read more
10 Essential Tips on Writing for the Web
Gone are the days of just writing compelling content and publishing it. Now you need to consider search engine rankings as well as engagement. Do a search on “SEO copywriting“ and you will find plenty of tips, but many don’t cover all the basics.
If your business relies on online leads, sales and contacts, it could not be more … Read more
August 17, 2010
Robots Exclusion Protocol Reference Guide
The Robots Exclusion Protocol is a very simple but powerful mechanism available to webmasters and SEOs alike. Perhaps it is the simplicity of the file that means it is often overlooked and often the cause of one or more critical search engine optimisation issues. To this end, we have attempted to pull together tricks, tips and examples to assist with … Read more
August 16, 2010
SEO Update for July 2010
1. SEO News
Key news items for July:
a) Google revamps Video Sitemaps website
Matt Cutts stated a few weeks ago that Google “wants to be able to crawl and find all the video across the entire web”. This has been reiterated on many of Google’s search blogs where they have been discussing the importance of creating a video sitemap to help Google … Read more
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