Internet Marketing
April 29, 2009
Is Video The Future Of Search?
Online video is fast becoming a global phenomenon (if not already) and with improved technology, we appear to be experiencing the birth of a potential rival to the most common and popular source of entertainment and news since first commercial transmissions more than fifty years ago – the television. With the continual growth in popularity in online video sharing sites, … Read more
April 27, 2009
AIMIA-Customer Experience and Usability Workshop Part 2
Vijay Balachandran , Senior User Experience Architect, [Fairfax Digital,](http://www.fairfax.com.au/index.ac) was the third speaker. He introduced himself and stressed that in the current economic climate quick win projects were seen as key, the best points of competitors were often copied and a “go live and test later ” method was often favoured, however this is often not the best approach to … Read more
April 24, 2009
AIMIA-Customer Experience and Usability Workshop
Bruce Clay Australia is a member of [AIMIA ](http://www.aimia.com.au)(AUSTRALIAN INTERACTIVE MEDIA INDUSTRY ASSOCIATION). Networking with the wider variety of marketing peeps is important for us, we like to stick our noses into their business in the hopes that they might find what we do (mostly [search engine optimisation](http://www.bruceclay.com.au/web_rank.htm) and [SEM](http://www.bruceclay.com.au/tools.htm)) somewhat interesting! [How could they not; its search! – … Read more
April 23, 2009
Google adds Local Search Volumes to the Keyword Tool
Google recently added a new metric to their Keyword Tool which will help and save time for a lot of Internet marketers around the globe.
The new metric is the “Local Search Volumes” column, providing data from the country and language selections the user has selected.
Google Adwords Help explains the metric as :
“Location and language targeting: If you access the Keyword … Read more
April 20, 2009
April 17, 2009
April 16, 2009
Bruce Clay SEO Training in Sydney, Australia
Here’s some pics from Bruce’s SEO training which took place last week in Sydney, Australia.
Bruce with Sylvia from CareerOne
SEO Training in full swing
Your humble author, taking notes
Question Time
All in all I found training very comprehensive. 3 days of super-useful and demystifying SEO information which was worth every penny, and then some. Now to catch up on the required reading! For … Read more
April 15, 2009
SEO Certification – Does SEO need a Hippocratic Oath?
[Please note: After a 4 day long weekend, posting frequency has returned to normal - Richard]
The recurring theme around my long Easter weekend was not what you would expect, neither Easter egg hunts nor massive dinners that made you feel bloated for 28 hours after. It was that I kept bumping into friends and family who were recent medical graduates … Read more
April 9, 2009
Bruce Clay SEO Training in Sydney
The first day of training was daunting to say the least, it wasn’t the training itself that was intimidating but the coffee machines outside that required some kind of Vulcan logic processing to get working, after many attempts (and much mess) I was sufficiently caffeinated and ready to dive into Metas, URLs, keywords and links.
Each day as training began Bruce … Read more
April 6, 2009
SMX Sydney Site Clinic
During the site clinic the team of experts speaking and attending SMX Sydney will attempt to show ways to optimise several sites chosen at random.
Following are key points the team made regarding the sites chosen for inspection.
Billabong.com – Rand Fishkin & Greg Boser
Misspelling of URL not redirect to main site
On t-shirts page, all products below the fold which is not … Read more
Search Engine Stats Australia and New Zealand by Bill Tancer, Hitwise.
The Day 2 opening keynote for SMX Sydney “The Australian Searchscape: All the Latest Stats About The Search Engines in Australia and New Zealand” is presented by Bill Tancer, General Manager Global Research – Hitwise.
As the GM for Global Research, Bill leads a team of research analysts in the US, UK and Australia, providing cutting-edge research and insight into online … Read more
Tom Petryshen on SME Tricks of the Trade
The 3rd session in the SME Track is “SEM Tricks of the Trade & how to deal with Implementation Blockages” by Tom Petryshen, CEO of Amplify who leads an eclectic group of marketing, usability, and web development professionals and is responsible for client strategy, demystifying Search Engine Optimisation (SEO) and ensuring work remains fun.
As an early student of usability and … Read more
Andy Jamieson on SEO for the SME
The 2nd session in the SME Track is “SEO for the SME” by Andy Jamieson, Co-Founder of Switched on Media – a fast growing boutique agency that specialises in paid search marketing, SEO and Social Media and works with clients such as Canon, ABC and PayPal to achieve meaningful business outcomes.
Prior to founding Switched on Media, Andy worked in numerous … Read more
Steven Power on PPC for the SME
The 1st session in the SME Track is “PPC for the SME” by Steven Power, CEO of ReachLocal.
In 2006, Steven began working with Netus, one of Australia’s pre-eminent technology investment companies, focused on bringing proven technology-based services and products to the Australian market. Netus entered into a joint venture with ReachLocal Inc to found ReachLocal Australia.
Steven became founder and CEO … Read more
Google & Yahoo, Greg Grothaus & Priyank Garg – What is Spam
In this session two heavyweights of Search, namely Google and Yahoo send members of their search quality teams. Greg and Priyak will be defining what exactly Spam is and how it affects organisations and everyday searches.
What is Google’s definition of spam?
Anything that violates Google’s quality guidelines
Making pages designed solely for search engines is moving towards spam territory
Hidden text or hidden … Read more
Cogentis, Chris Dimmock – Up Close With Google AdWords Quality Score
Chris is the MD of Cognetis, an organization that provides website marketing strategies & search engine marketing services. This session takes a fresh look at the current state of the Google quality score, how it is implemented and tips on using it to your advantage.
What is quality score?
It is a dynamic variable assigned to each of your keywords
Its calculated using … Read more
Rob Kerry of Ayami Search on CSS, AJAX, Web 2.0 & SEO
The 1st session in the Technical SEO Track is “CSS, AJAX, Web 2.0 & SEO” by Rob Kerry, Head of Search at Ayami Search
Rob is an internet marketing consultant specialising in Search Engine Optimisation. Currently based out of London, he has over 8 years of experience in traffic generation and conversion boosting online
You can chat with Rob on Twitter.
Geeks perfected … Read more
April 4, 2009
Cindy Krum, Rank-Mobile
The 3rd session in the Technical SEO Track is "International SEO" by Cindy Krum, Founder of Rank-Mobile. Cindy is up for the second time today – SMX are making the most of having her out!
Rank-Mobile provides mobile marketing consulting for companies who want to drive traffic, sales and loyalty through the mobile channel focussing on mobile development and search engine … Read more
Priyank Garg on Bot Herding
Next up on the SMX Sydney Technical SEO Track is "Bot Herding" by Priyank Garg, Director, Product Management at Yahoo! Web Search
Priyank Garg is Director of Product Management at Yahoo! India. He is leading Product Management efforts for the Yahoo! Search team based out of Bangalore. [Aiden, our local Yahoo search universe master, made Garg’s visit happen for SMX … Read more
Rob Kerry of Ayami Search on CSS, AJAX, Web 2.0 & SEO
The 1st session in the Technical SEO Track is "CSS, AJAX, Web 2.0 & SEO" by Rob Kerry, Head of Search at Ayami Search
Rob is an internet marketing consultant specialising in Search Engine Optimisation. Currently based out of London, he has over 8 years of experience in traffic generation and conversion boosting online
You can chat with Rob on Twitter
Geeks perfected … Read more
April 3, 2009
Blitz Local, Dennis Yu on Advanced Paid Search Tactics
Dennis Yu has been doing web analytics and PPC since 1995, maximizing online leads and revenue for companies such as Yahoo, American Airlines, JC Penney and is the co-founder of Blitz Local. In this session by Dennis, tips and techniques to help you get even more out of your paid search campaigns will be covered extensively.
Dennis says in his opinion … Read more
Meet the Search Engines
After a great lunch that unfortunately ended up more on my shirt than my stomach, we have a quick chat with two leading figures among the Google and Yahoo search teams, Priyank Garg – Director of Product Management for Yahoo Web Search and Greg Grothaus- Senior Software Engineer for the Google Search Quality Team.
The two head honchos go all out … Read more
Panalysis, Rod Jacka on What you Should be Measuring – But Aren't
Rod Jacka, MD of Panalysis will advocate the virtues of measuring not the usual metrics such as CPA, ROI, CTR but also of hidden and little thought about abstract metrics that have an impact on all levels of your firm.
The air is thick with anticipation on this the second day of SMX Sydney, most of the audience is bright eyed … Read more
Alkemi International, Nathan Stewart on Landing Pages Basics
Nathan’s primary focus is as the CEO and Chairman of Alkemi International, which has offices in Melbourne and Auckland. Alkemi focuses on getting the right traffic to their clients’ sites and increasing conversion rates. Optimising landing pages to improve the Google Quality Score will be one of the major features of Nathan’s session
Last session of a thoroughly informative and enjoyable … Read more
Fairfax Media, Lucas Ng on Creative Management, Writing killer ad copy
Lucas Ng is the Director of Search & Analytics at Fairfax Media where he manages search marketing and web analytics operations for many of Australia’s most viewed websites. His session concentrates on writing relevant ad copy and how this affects the SEM process.
Google’s guidelines to ad copy
Use the keywords in the headline
Use prices and promotions so users know what to … Read more
Found Agency, Tim McDonald on Ad Group Management
Tim is the founder and CEO of Found Agency. Found positions themselves as the paid search advertising experts in Australia.
Tim will explain how imperative it is to group keywords and ad copy correctly in order to have an optimised paid search campaign.
Being from an organic search background I am really excited for this session, it’s always nice to see how … Read more
Hitwise, Michael Wamsley on Keyword Research, SMX Sydney
Michael is the MD for Hitwise, one of the pre-eminent competitive intelligence providers in Australia. Michael will be elaborating on one of the most vital topics in SEM; Keyword research.
Search engines account for 10% of all website traffic in Australia. Google has a market share of around 83% in Australia. Facebook is the top brand searched for, while ‘games’ is … Read more
Rank-Mobile, Cindy Krum on What's New In Mobile Search
This was the 3rd session in the Blended & Mobile Search Track.
Rank-Mobile provides mobile marketing consulting for companies who want to drive traffic, sales and loyalty through the mobile channel focussing on mobile development and search engine optimisation.
Cindy takes the floor and start out with a little bit about why mobiles are different to the traditional browser, she includes details … Read more
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