Internet Marketing
May 29, 2009
SEO Roundup
We are starting a new initiative here at Bruce Clay Australia. Each of our analysts is assigned a few different SEO, SEM or some other related industry blog/site to cover. Every fortnight on a Friday afternoon we sit around (over beer and gluten free products – thanks Kate ) to discuss the various developments that have been covered … Read more
May 26, 2009
Wolfram- The Alpha and Omega ?
Wolfram Alpha has been the hot topic in the web and the SEO world at the moment, for those of you not involved in search engine optimisation or particularly web-savvy , Wolfram Alpha is the new search engine on the block.
However it doesn’t position itself as a search engine but as an “answer engine”. Steven Wolfram creator of Wolfram Alpha … Read more
May 22, 2009
SEO vs Paid Search
When people hear about internet marketing, they often think of two of the more popular methods used to enhance visibility on the web, namely search engine optimisation (SEO) and pay-per-click advertising (paid search).
In an ideal world both should be used strategically to maximise your site’s profile and ROI.
Search Engine Optimisation
As many recent studies have shown, search engine optimisation offers several … Read more
May 18, 2009
Cebit Australia: In-House SEO Plus Live Clinics
Managing an In-House SEO Program, Jasmine Batra, Director, Arrow Internet Marketing
Jasmine began by elaborating on the different SEO models, namely, in-House, Consultants, Co-Source and Outsourced. Managing an in-house SEO program has the following steps:
1. Setting your campaign objectives
2. Analysing your competitive environment
3. Managing stakeholders
4. Selecting the core team
5. Mapping the key skills
6. Bridging skills gap
Typical core team comprises of: SEO strategist, technical engineers, content specialists … Read more
May 15, 2009
Cebit Australia- Location, Location: Online Maps, Local Listing and Mobile Search
Tapping into Mobile Search -Mr Gregan McMahon, Group Manager, Mobile Digital Development, Sensis Pty Ltd
There was some poor Twitter feedback on the previous Sensis presentation with it being compared to a sales pitch, Gregan promised this time it wouldn’t be the case.
Brief overview of the current mobile search landscape:
• Mobile search is more than web search on a mobile
• Usage approaching … Read more
Mobile Search and SEO
Growth of Mobile Search
Today at the Cebit conference on Web and Mobile Applications I discovered something really interesting. 99% of people attending the conference had a blackberry/iPhone or any sort of smart phone. Some people while taking notes, were twitting, sending email or just browsing with their mobiles. According to Nic Williams – Chief Executive Office/Founder at Mocra -the iPhone … Read more
May 14, 2009
Cebit Australia- Web Analytics, Metrics and Information Management
The Future of the Web – The Semantic Web, Sebastian Chan, Head of Digital, Social & Emerging Technologies, Powerhouse Museum.
Sebastian starts by giving us the caution that what he is going to talk about is “A POSSIBLE” future with regard to the semantic web. The semantic web is about linking information across the web. The discussion is going to focus … Read more
Cebit Australia – Search Engine Optimisation
Search Engine Optimisation: Is it More than Following the Rules? Jeremy Bolt, Director, Bruce Clay Australia.
The packed room stands up and gives a raucous applause that lasts a good 30 seconds, some wolf whistles can even me made out over the din to welcome the esteemed Jeremy Bolt .Whoops, I’m daydreaming again, in reality there is some polite applause as … Read more
Cebit Australia – Keynote Address, Moderated Websites : Achieve Online Engagement- Dr Steven A. Zielke, Founder and CEO of EyeT Communications and Innovator of moderated websites
Steven started out with a nice flash presentation that briefly outlined how the idea for moderated websites came about in the bathtub and originated and transformed from online education to website moderations. The goal is to humanise the internet. Engagement through advertising – often offline commercials are emotional, human, stimulating exciting and appealing. While online advertisements are dry rather than … Read more
May 13, 2009
Cebit Australia-Increasing Possibilities in Online Marketing
Two presentations from Day 1 of Cebit Sydney, the focus is on increasing possibilities in online marketing
Cebit Australia – Smarter Strategy Management Using Search and Online Marketing
10 Golden Rules for Best Practice Online Marketing by Tony Keusgen from Technology Markets, Google.
The room is packed, just another indicator of the popularity of any speaker with the word “Google” in their job title. Tony got straight into it with some interesting online marketing trends. Search query volume for “Telco products and services”, this has gone up 235% since … Read more
Cebit Australia Keynote Address – 'Marketing to the Informed Consumer' by Karim Temsamani, General Manager, Google Australia and New Zealand
Karim Temsamani does the introductory keynote at Cebit Sydney’s Web Forward conference
May 12, 2009
Bruce Clay Australia SEO Training
After the phenomenal success of the [Bruce Clay SEO Training](http://www.bruceclay.com.au/blog/archives/2009/04/bruce-clay-seo-1.html) in Sydney that took place in April the decision was made to hold a 1 day training course in Tasmania, based on the 1 day training from the US with some localisation. The course covers everything from search engine concepts to detailed advice as well as linkbuilding and … Read more
Cebit Australia and Bruce Clay and a Blonde at SMX Sydney
At Bruce Clay Australia we are all getting excited for Cebit Australia Conference, especially the Webforward element which is branded as “Australia’s Premier Web, Search and eMarketing summit” . Our own Jeremy Bolt will be speaking on “Search Engine Optimisation: Is it More than Following the Rules?” His discussion will start at 9-40am on the 14th of May at the … Read more
May 7, 2009
Why I have quit Twitter
Recently I have seen a lot of posts about how ‘big’ twitter is getting (I was a pretty early adopter due to the [SEO](http://www.bruceclay.com.au/web_rank.htm) industry I work in). It is also interesting to see people comment on the rate of growth of Twitter all while my personal use of this network drops off rapidly.
So why the decline in my interest … Read more
May 5, 2009
Heads you lose, tails I win
Originally the term longtail was first used by Chris Anderson. The term describes the approach of businesses, such as Amazon.com , that sell a great amount of unique items, each in comparatively small quantities.
How it works is that there are a small number of terms that will bring your website thousands of visitors. However, there are thousands of search terms … Read more
