Internet Marketing
July 31, 2009
Twitter Tools-Twitter Bootcamp
Our very own SEO manager Kate Gamble recently spoke at the Sydney Twitter Boot-Camp on the subject “Twitter Tools” and by all accounts was a great success. Kate is speaking again at the Melbourne version of the event so while we can’t give away all her delicious secrets we can put up her first slide entitled ” The Butterfly Effect … Read more
July 27, 2009
SEO Tips-ALT tags
Photo by fabio via Creative Commons
An ALT tag is simply a HTML tag that renders alternative information when non-text elements, normally images, can’t be rendered. In addition ALT tags provide more information for an image and give more information to people with text-only browsers; the “ALT” attribute tells the reader what they are missing on a page if the browser … Read more
July 23, 2009
HTML 5, Online Viewing Trends, Guest Blogging and the Twitter document leak – SEO Recap part 2
Last Friday, after a very busy week here at the BCA offices, the team finished the last of the emails saved the spreadsheets one last time, and cracked a few beers to sit around the virtual board room table (we are still missing a wall after our office relocation). This following post outlines the 2nd part of the best … Read more
July 20, 2009
Search Engine Optimisation-Recap 20 July 2009
Not too much pure SEO in this week’s recap, but for all those lovers of figures, today’s recap will be a smorgasbord of delightful information. This is part 1 of the recap; part 2 will follow later in the week.
Social Media Statistics
Photo by $ydney via Creative Commons
Some great statistics from this article that show the growth and activity of many … Read more
July 17, 2009
Bruce Clay Australia-July News
Upcoming Events
From the creators of the highly successful Search Engine Boot-Camp, comes a new half day event, appropriately titled, Twitter Boot-Camp. This workshop is where you’ll learn how to get the most out of Twitter as a marketing tool. The event will be held on July 30, 2009.
Photo by carrotcreative via Creative Commons
Not only that but Bruce Clay Australia’s very … Read more
July 15, 2009
Link Building-Where is the personal touch?
Link building is one of the cornerstones of search engine optimisation and significant amounts of time and resources should be dedicated to this endeavour. Using the information below should significantly increase your link building ability and therefore, your seo effectiveness.
Photo by Search Engine People via Creative Commons
Everybody knows that the link building process is a long, tedious and never ending … Read more
July 14, 2009
SEO Elements-Title Tags
The World Wide Web Consortium describes the Title Tag as a required element in an HTML document. Title Tags are a very significant guide for all search engines in determining what is in the content of a specific web page.
Photo by TheAlieness GiselaGiardino via Creative Commons
Creating a relevant Title Tag is one of the most important variables in achieving high … Read more
July 10, 2009
AIMIA Connect 2009 Recap-Part 3
This is the 3rd and final part of the AIMIA 2009 Connect Workshop
Managing Your Online Presence and Online Opportunity Conversion
Peter Crowe, CEO
Corvus Consulting
Steve Beger Photography (Beger.com Productions) in Homage to Nikola Tesla
The question Peter asks to start off his presentation is how to leverage the consumer uptake in location-based services?
Why would you bother with this?
• Customers are buying local
• Customers … Read more
July 9, 2009
AIMIA Connect 2009-Part 2
This is part 2 of the recap of AIMIA Connect 2009
Future of digital advertising
Mike Williams, Interactive Advertising Manager
MCN Connect
Photo by earcos via Creative Commons
Online technology is becoming very fragmented and user media consumption behaviour is changing from year to year, offering many different opportunities to advertise on a multitude of mediums.
Some interesting online video facts:
• UK Internet traffic to video websites … Read more
July 6, 2009
AIMIA Connect 2009
AIMIA Connect was marketed as “A one day Digital Media Industry Conference designed to educate and entertain you with a selection of case studies on recent AIMIA Award winning Australian digital media projects and campaigns. It will also bring you the latest forecasts and trends by some of the most prominent thought leaders in the industry” and I have to … Read more
July 3, 2009
Facebook Search
Last Wednesday, I was reading this article on Mashable about Facebook publisher when I thought it looked more and more like Twitter. No surprise then, when after two days, I was reading a second article on Facebook’s fan revealing the new Twitter-like features that Facebook will be unveiling for its publisher status bar. Facebook already had a Twitter application … Read more
