Internet Marketing
August 31, 2009
SEO Recap | 31 August 2009
Welcome to the fortnightly Bruce Clay Australia SEO/SEM/all things search related roundup. In this roundup we all share what we think are the coolest and least boring blog posts, stories etc that we can find on the web. This week there was absolutely no scraping the bottom of the bucket, fascinating topics included; Facebook Lite, 10 Common SEO Mistakes, How … Read more
August 28, 2009
How a drop in rankings is like a broken heart
You know the feeling, you are in the throes of devotion, every colour seems brighter, each day seems more beautiful, you find yourself wrapped in an ambrosia of infatuation, yes thats what happens when your website starts to rank #1 . Being in love can elicit similar emotions, maybe slightly less intense (I am a true geek aren’t I). I … Read more
August 27, 2009
To train or not to train, that is the question.
I never really believed a great SEO course could exist until I started working for Bruce Clay and I had the chance to attend The Bruce Clay Training last April. There are lots of theories and opinions on how someone should learn SEO. Initially, before coming to work for BC, I had been told “if you want to learn … Read more
August 26, 2009
SEO vs PPC
Imagine you are a SME (Small and medium enterprise) and you have a limited budget set aside for your online marketing needs and you are not sure whether to invest in SEO or PPC, how can you possibly decide which will give your organisation the best ROI? First of all lets define these 2 Search Engine Marketing (SEM) options.
Photo by … Read more
August 21, 2009
My Bruce Clay SEO Training Course Experience
Photo by Army.mil via Creative Commons
Back in February 2000 (it wasn’t that long ago was it?) I was fortunate enough to land what I first thought was my first programming job in Melbourne as a “HTML Programmer”. From the very first day arriving at that office I was introduced to “search engine optimisation” and like most people, with no knowledge … Read more
August 19, 2009
SEO Marketing News
This is a roundup of all the best SEO marketing news from the previous week.
The 60 Minute SEO Site Audit
1. Determine When the Site Underwent Its Last Major Redesign
2. Check the Number of Indexed Pages
3. Review the Information Architecture
4. Use a Tool to Walk Through the Site- See how S.E’s view your site
5. Look for Duplicate Content
6. Check the Amount of Content on Every Page-especially relevant … Read more
August 17, 2009
YouTube and SEO
Photo by ijustine via Creative Commons
So your dream is to be the new Clare Werbeloff (Chk-Chk Boom girl), you setup your webcam, get dressed up in your Sunday best and belt out a resounding version of Waltzing Matilda. Next, after several playbacks and self admiration, you upload your video to YouTube and wait impatiently for the record deal and the … Read more
August 11, 2009
Google Analytics-The Good, The Bad and The Hidden
I had some really good feedback after my “SEO Tips-4 SEO Quick wins” article with some really great questions emailed and comments posted on the article. Alot of questions were directed at the use of Google Analytics. Ergo, I have decided to dedicate an entire blog post to the fascinating subject of Google Analytics metrics. The Good, The Bad and … Read more
August 10, 2009
Yahoo|Bing and SEO
Photo by Tattooed JJ via Creative Commons
The massive part of the web has changed recently with the Yahoo and Microsoft deal. Two massive web entities are now cooperating as one to take on the goliath of the web, Google. The proverb “the enemy of my enemy is my friend” can therefore be directly applied here, but before we see how … Read more
August 5, 2009
SEO Recap-5 August
This SEO recap centers around the Yahoo and Microsoft merger as well as some interesting observations from Rand Fishkin about what makes an SEO.
Photo by Edgeworks Limited via Creative Commons
Why Buy The Milk When You Can Get the Cow for Free?
Aaron Wall discusses the Microsoft & Yahoo deal. In terms of SEO he raises the following questions. What happens to:
1. the … Read more
August 4, 2009
SEO Tips-4 SEO Quick wins
So you have a small Website, 30 or less pages to be exact and you have not implemented any SEO measures in the past but suddenly, you read all about this Matt Cutt’s guy and decide it’s time that you want your site to start ranking, but what do you do next?
Photo by Kevin Zollman via Creative Commons
We know you … Read more
