Internet Marketing
October 30, 2009
Google Social Search
Google’s Social Search was announced this week by the Official Google Blog. It sounds like a great tool for making search results more relevant. Social Search essentially pulls in information from social networks to augment Google’s search results. It achieves this by aggregating your social circle ( Google creates your social circle by scraping your Gmail friends, your blogs on … Read more
October 27, 2009
Website conversion tactics | SEO Drives Activity – Activity Drives Sales
I use this in our SEO training and have many clients meetings on the topic. Many website developers profess to be experts, but few will agree to be measured on it.
Nobody likes being manipulated, mislead or coerced. Being persuaded to perform an action is however OK. It’s called buy-in. The user’s choice is at stake, and the user remains … Read more
October 23, 2009
Twitter | Bing and Google Seal the Deal
The biggest news this week was the fact that Bing is starting to index and list in its search results, Twitter and Facebook information that has been made public by the profile owners. Oh and Google is doing the same thing re Twitter, but it’s a planned rollout over the next few months, WOW that is big news. That’s 54 … Read more
October 21, 2009
Spam | Where the Wild things are
So I have a pretty standard ritual most mornings when I come in the Bruce Clay Australia Offices. Generally, I will come in, boot up the PC and open my Outlook. While my plethora of emails download I will mosey down to my local cafe and get a caffeine fix in the form of a great cappuccino and the culinary … Read more
October 20, 2009
Search Engines: Do as we say not as we do
Well, I had the unfortunate case of waking up on this particular Tuesday morning with an affliction that affects all of us bloggers once in a while, the dreaded ‘writers block’. While perusing all my online marketing related news and posts in my inbox this morning looking for some inspiration, I found an oldish article that … Read more
October 16, 2009
Rich Snippets, Semantic web, Linked Data and SEO
You probably all have noticed that Google is displaying more and more rich snippets in its SERPs. These snippets include various information such as number of reviews, rating, price range, author, format, etc.
These rich snippets are made possible thanks to two major open standards called Microformats and RDFa that are now supported by the major search engines. In that matter, … Read more
October 14, 2009
Google Webmaster Tools | New Features | Malware details & Fetch as Googlebot
As announced on the Google Webmaster Central Blog, two new features have been rolled out in a special ‘labs’ section of Google Webmaster Tools. The two new features are Malware details and Fetch as Googlebot.
Malware details
Finding out whether your site had been maliciously injected or modified with Malware has been fairly difficult to determine in the past. Now it’s … Read more
October 12, 2009
The value of StumbleUpon
Essentially the Bruce Clay Australia blog was started on the 1st of April (I do love the irony of starting a blog on April fool’s day). Since then I have not only been the main contributor of the blog but have also been tasked with content syndication goals for the blog to increase the profile and publicity of the blog. … Read more
October 9, 2009
How to be a better SEO
We all know people in the search engine optimisation field can be a competitive bunch, all trying to get to that number 1 ranking for their chosen key terms, phrases etc. This competitive nature drives a desire to be better and do better in most of the SEO’s that I know. This really is a good thing as it drives … Read more
October 7, 2009
SEO for mobile – back to 1999
Do you remember websites in the 1999? List of links and information, not very content rich, lots of 404 error pages, algorithms based on on-page factors (such as keyword density) and links were not a major ranking factor in most of the popular engines. It was just the beginning of a new economy with new business models and … Read more
October 2, 2009
Google Webmaster Tools
Some people in the office have called me a bit of a Google fan boy and you know what, I am a bit. If you look at how much help and assistance Google offers website owners and anyone involved in the web, it’s hard not to be a little bit of a fan. One of the Google products I use … Read more
