Internet Marketing
November 30, 2009
Brand bidding strategies in search engine marketing
It is obvious the importance of SEO and PPC advertising strategies to brand marketers, however to what extent should these strategies be implemented together for branding queries? It is quite usual to find corporations bidding on brand terms while at the same time running a PPC campaign, mainly because brand terms usually drive quite a large amount of traffic … Read more
November 26, 2009
Google on Speed
More Caffeine and more Speed
Google and Speed are very much interlinked. Matt Cutts officially announced that speed would play a role in the Google ranking algorithm. This announcement makes sense when put in perspective with the imminent release of Caffeine, an improved version of Google search with a strong emphasis on speed. The SEO implications are considerable, maybe more on … Read more
November 19, 2009
Are Google spreading themselves too thin?
I know that seems like an odd statement for the most valued brand on the planet. However, I was just perusing the latest news from TechCrunch this morning and read 2 articles one after the other, the first was The Google Phone Is Very Real. And It’s Coming Soon and the second was Google Holding Chrome OS Event Thursday. Complete … Read more
November 13, 2009
New Keywords User Interface for Google Webmaster Tools
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In a special post-Halloween, the Google Webmaster Central Blog announced a change to the keywords section of Google Webmaster Tools.
The major changes are:
The data is now updated daily
Google now displays how many occurrences of the keyword through the site
Google displays a number of URL’s through the site that contains the specific keyword
A frequency column which displays the … Read more
November 12, 2009
Promotional Links or Spam?
To have a successful site, in terms of search engine optimisation, a site needs to rank in search engines for key products or services. As every man and his dog know, high quality links are needed from related sites and the best types of links are those anchor text links that contains your most important keyword/s. There are literally thousands … Read more
November 5, 2009
SEO News Update | 5 November
Photo by See-ming Lee via Creative Commons in homage to the 40th birthday of Sesame Street
After a lengthy absence the SEO news roundup is back. Enjoy what our analysts thought were the most interesting and high value blog posts, news stories and general journalistic efforts over the past fortnight.
Explaining (Some of) Google’s Algorithm with Pretty Charts & Math Stuff
This is … Read more
