Internet Marketing
February 23, 2010
Is personal search about semantics?
I was recently reading an interview with a director of Bing, Stefan Weitz about the future of search. Stefan has said that one of the biggest problems that search engines have is trying to ascertain the intent of the searcher. This problem has been around for ages and the example we use at Bruce Clay to properly illustrate it is; … Read more
February 18, 2010
The State of the Australian Search Market
Australia has always had a healthy obsession for a few things that make this country great. Things like your favourite sports team, a great day at the beach and a backyard BBQ, are topics that can consume a large amount of time and conversation. There is one oddity that continues to boggle my mind, which is the focus on PPC … Read more
February 12, 2010
The Complexity of Deciding Which Web Analytics Solution To Use
The majority of online businesses need a tool to measure traffic to determine sources of visitors to their web site and how visitors interact with their site. These measures help determine profitability and areas of the site that are performing well and others that visitors are having difficulties with. As many business owners are aware, the solution to obtaining this … Read more
February 10, 2010
SEO Factors and Trends Report Released
Bruce Clay Australia is proud to announce the release of our “SEO Factors and Trends” report. This report is a concise yet comprehensive review of the more important SEO ranking factors and the changes made to these ranking factors over the past 12 months or so.
The most important 12 ranking factors are thoroughly reviewed and implications for changes in these … Read more
February 8, 2010
Keyword Research-Factors to consider
When doing a keyword research, there are quite a few factors that need particular attention and that are often underestimated. Below are some examples:
Seasonality
If you base your keywords research only from local search from the previous month, you may be risking basing your research on misleading sets of data. The reason behind this is that search patterns naturally change … Read more
February 4, 2010
SEO Recap January 2010
Welcome to the first Bruce Clay SEO recap of 2010. In the recap, we explore our analysts’ favourite news and blog posts for the past fortnight. This week includes some updates of Google on Mobile phones, the launch of the SEOmoz Open Site Explorer, the moving of Google Social search to beta from labs and events listings with rich snippets.
Optimised … Read more
