Internet Marketing
August 18, 2010
Web Analytics at SES SF with Tami Dalley (Director, User Experience Optimization)
From your Aussie reporter Kate Gamble (on the ground @SES San Francisco)
Tami introduces herself as being from “this area” (she shows a map of the world with this little island next to the bottom of the globe highlighted – I recognise it as Australia – AKA home!) She also explains that she will pronounce data as DAH-TA and not DAY-TA … Read more
February 12, 2010
The Complexity of Deciding Which Web Analytics Solution To Use
The majority of online businesses need a tool to measure traffic to determine sources of visitors to their web site and how visitors interact with their site. These measures help determine profitability and areas of the site that are performing well and others that visitors are having difficulties with. As many business owners are aware, the solution to obtaining this … Read more
August 11, 2009
Google Analytics-The Good, The Bad and The Hidden
I had some really good feedback after my “SEO Tips-4 SEO Quick wins” article with some really great questions emailed and comments posted on the article. Alot of questions were directed at the use of Google Analytics. Ergo, I have decided to dedicate an entire blog post to the fascinating subject of Google Analytics metrics. The Good, The Bad and … Read more
April 6, 2009
Search Engine Stats Australia and New Zealand by Bill Tancer, Hitwise.
The Day 2 opening keynote for SMX Sydney “The Australian Searchscape: All the Latest Stats About The Search Engines in Australia and New Zealand” is presented by Bill Tancer, General Manager Global Research – Hitwise.
As the GM for Global Research, Bill leads a team of research analysts in the US, UK and Australia, providing cutting-edge research and insight into online … Read more
April 3, 2009
Panalysis, Rod Jacka on What you Should be Measuring – But Aren't
Rod Jacka, MD of Panalysis will advocate the virtues of measuring not the usual metrics such as CPA, ROI, CTR but also of hidden and little thought about abstract metrics that have an impact on all levels of your firm.
The air is thick with anticipation on this the second day of SMX Sydney, most of the audience is bright eyed … Read more
Fairfax Media, Lucas Ng on Creative Management, Writing killer ad copy
Lucas Ng is the Director of Search & Analytics at Fairfax Media where he manages search marketing and web analytics operations for many of Australia’s most viewed websites. His session concentrates on writing relevant ad copy and how this affects the SEM process.
Google’s guidelines to ad copy
Use the keywords in the headline
Use prices and promotions so users know what to … Read more
