How to rank well for local?
Get links with your city name in them to link to you. Make sure your listing across multiple databases are correct, i.e. yellow pages, yelp etc. Have a different page for each different location. Also use abbreviations for your organisation. Same for mobile search, trigger for universal on mobile is slightly different, triggers are more … Read more

This session is given by Chris Dimmock and maybe Greg Grothaus because he is standing up there.
There has been a bit of a shuffle here today.
How does google know when you are being spammy in terms of accessibility?
Web accessibility is making the web available for people with disabilities.
Chris gives us some history on battles between organisations and the government in … Read more

Over here at the Bruce Clay Australia, we really enjoy SMX Sydney. Not only do we get to set-up a booth (number 5) and talk search all day, I also get to live blog the excellent speakers on show for SMX Sydney 2010.
Here is my live blogging schedule, subject to change due to weather conditions or personal whim (I jest). … Read more

When meeting someone new, questions about what you do for a living will invariably arise. Of the 2 and a bit years I’ve been working in search engine optimisation, my reply to those questions was frequently met with blank stares, especially from the older generation (to whom I now just reply, “I work in IT”). However, in the … Read more

It is an old carpentry idiom, but it can apply to many things in today’s world and SEO is certainly one of them. When we start a relationship with a client, it’s always best to be involved in the website development process as early as possible and preferably be involved in the development of the information architecture. This helps both … Read more

Google has a pretty tried and tested formula for new innovations. They usually test the innovation on a small portion of the target market and if that test is successful, they will roll the innovation out to a wider audience. For the most part this testing happens in the US and sometimes in Europe. However, for their latest maps innovations, … Read more

I was recently reading an interview with a director of Bing, Stefan Weitz about the future of search. Stefan has said that one of the biggest problems that search engines have is trying to ascertain the intent of the searcher. This problem has been around for ages and the example we use at Bruce Clay to properly illustrate it is; … Read more

Australia has always had a healthy obsession for a few things that make this country great. Things like your favourite sports team, a great day at the beach and a backyard BBQ, are topics that can consume a large amount of time and conversation. There is one oddity that continues to boggle my mind, which is the focus on PPC … Read more