When doing a keyword research, there are quite a few factors that need particular attention and that are often underestimated. Below are some examples:
Seasonality
If you base your keywords research only from local search from the previous month, you may be risking basing your research on misleading sets of data. The reason behind this is that search patterns naturally change … Read more

One of the most successful ways we use search engine optimisation to improve pages here at Bruce Clay is by providing content recommendations for each keyword. We do this quite a lot, and are pleasantly surprised by how this procedure can dramatically improve rankings.

Photo by Iain Farrell via Creative Commons

What we try do is locate the most ‘imperfect’ web pages … Read more