August 18, 2010
10 Essential Tips on Writing for the Web

Gone are the days of just writing compelling content and publishing it. Now you need to consider search engine rankings as well as engagement. Do a search on “SEO copywriting“ and you will find plenty of tips, but many don’t cover all the basics.
If your business relies on online leads, sales and contacts, it could not be more … Read more
August 11, 2010
Link Building Strategy

Building good quality and relevant back-links is hard. One of the best ways to build quality back links to your website is to get involved in the community. The community here means various social media sites where people share ideas, contents and views.
According to Szymanski, “Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather … Read more
December 3, 2009
Comment Spam

Being an avid link builder myself, I get frustrated by the hundreds of spam emails from people offering “Great Link Building Services” and finding out their methods include “commenting on dofollow” blogs.
Not that I read any of these emails, as 99% of them use the same software and 100% of the time they end up in my spam folder … Read more
November 12, 2009
Promotional Links or Spam?

To have a successful site, in terms of search engine optimisation, a site needs to rank in search engines for key products or services. As every man and his dog know, high quality links are needed from related sites and the best types of links are those anchor text links that contains your most important keyword/s. There are literally thousands … Read more
October 12, 2009
The value of StumbleUpon

Essentially the Bruce Clay Australia blog was started on the 1st of April (I do love the irony of starting a blog on April fool’s day). Since then I have not only been the main contributor of the blog but have also been tasked with content syndication goals for the blog to increase the profile and publicity of the blog. … Read more
April 2, 2009
Steak Digital, Katie Hodgkinson on Link Building Fundamentals, SMX Sydney
Katie occupies the role of Digital Search Manager at Steak Digital. Steak specialises in online brand building for some of the best known brands in Australia. The chosen topic for today’s discussion is Link Building Fundamentals, where she will outline the plan for getting a link building campaign up and running.
Katie starts out by outlining that link building is important, … Read more
Internet Marketing

