Internet Marketing
November 30, 2009
Brand bidding strategies in search engine marketing
It is obvious the importance of SEO and PPC advertising strategies to brand marketers, however to what extent should these strategies be implemented together for branding queries? It is quite usual to find corporations bidding on brand terms while at the same time running a PPC campaign, mainly because brand terms usually drive quite a large amount of traffic … Read more
May 22, 2009
SEO vs Paid Search
When people hear about internet marketing, they often think of two of the more popular methods used to enhance visibility on the web, namely search engine optimisation (SEO) and pay-per-click advertising (paid search).
In an ideal world both should be used strategically to maximise your site’s profile and ROI.
Search Engine Optimisation
As many recent studies have shown, search engine optimisation offers several … Read more
April 6, 2009
Steven Power on PPC for the SME
The 1st session in the SME Track is “PPC for the SME” by Steven Power, CEO of ReachLocal.
In 2006, Steven began working with Netus, one of Australia’s pre-eminent technology investment companies, focused on bringing proven technology-based services and products to the Australian market. Netus entered into a joint venture with ReachLocal Inc to found ReachLocal Australia.
Steven became founder and CEO … Read more
Cogentis, Chris Dimmock – Up Close With Google AdWords Quality Score
Chris is the MD of Cognetis, an organization that provides website marketing strategies & search engine marketing services. This session takes a fresh look at the current state of the Google quality score, how it is implemented and tips on using it to your advantage.
What is quality score?
It is a dynamic variable assigned to each of your keywords
Its calculated using … Read more
April 3, 2009
Blitz Local, Dennis Yu on Advanced Paid Search Tactics
Dennis Yu has been doing web analytics and PPC since 1995, maximizing online leads and revenue for companies such as Yahoo, American Airlines, JC Penney and is the co-founder of Blitz Local. In this session by Dennis, tips and techniques to help you get even more out of your paid search campaigns will be covered extensively.
Dennis says in his opinion … Read more
Fairfax Media, Lucas Ng on Creative Management, Writing killer ad copy
Lucas Ng is the Director of Search & Analytics at Fairfax Media where he manages search marketing and web analytics operations for many of Australia’s most viewed websites. His session concentrates on writing relevant ad copy and how this affects the SEM process.
Google’s guidelines to ad copy
Use the keywords in the headline
Use prices and promotions so users know what to … Read more
Found Agency, Tim McDonald on Ad Group Management
Tim is the founder and CEO of Found Agency. Found positions themselves as the paid search advertising experts in Australia.
Tim will explain how imperative it is to group keywords and ad copy correctly in order to have an optimised paid search campaign.
Being from an organic search background I am really excited for this session, it’s always nice to see how … Read more
