Internet Marketing
August 24, 2010
Facebook Marketing – Facebook Page Optimisation
This blog post will cover what social media optimisation is and how to optimise a Facebook Page both for search engines and user engagement. Hope it will be an eye opener for you.
Overview of Social Media Optimisation (SMO)
Social media has been growing at an amazing pace and Bruce Clay has been looking into how we can get greater traction with … Read more
August 19, 2010
Eyetracking Research Update by Shari Thurrow
Shari Thurrow is the founder and SEO director at Omni Marketing Interactive.
Shari’s most recent book is “When Search Meets Web Usability”
Shari starts out by explaining how a fixation is needed for people to reed / scan and click. Eye tracking is the way that the eye moves during the scanning and reading process. Foveal Vision is the study of people … Read more
August 17, 2010
Robots Exclusion Protocol Reference Guide
The Robots Exclusion Protocol is a very simple but powerful mechanism available to webmasters and SEOs alike. Perhaps it is the simplicity of the file that means it is often overlooked and often the cause of one or more critical search engine optimisation issues. To this end, we have attempted to pull together tricks, tips and examples to assist with … Read more
July 23, 2010
404 error page: The battle between SEO and useability
A 404 error page refers to the page displayed to a user when the page requested is no longer available on the website. 404 error pages provide a way of displaying a user-friendly message to a potential customer when a requested resource (page, image, video, etc) is temporarily unavailable on a website.
A 404 error page typically returns a 404 header … Read more
March 26, 2010
Search Engine Demographics
Search engine marketers are in quite a unique position. Unlike any other marketing platforms, our industry is dominated by the one channel. Google is the source that the majority turns to, leaving minimal competition and therefore little pressure to look outside what is, at this point, basically ‘a given’. But the effects of marginal competition has eliminated much of the … Read more
October 27, 2009
Website conversion tactics | SEO Drives Activity – Activity Drives Sales
I use this in our SEO training and have many clients meetings on the topic. Many website developers profess to be experts, but few will agree to be measured on it.
Nobody likes being manipulated, mislead or coerced. Being persuaded to perform an action is however OK. It’s called buy-in. The user’s choice is at stake, and the user remains … Read more
October 7, 2009
SEO for mobile – back to 1999
Do you remember websites in the 1999? List of links and information, not very content rich, lots of 404 error pages, algorithms based on on-page factors (such as keyword density) and links were not a major ranking factor in most of the popular engines. It was just the beginning of a new economy with new business models and … Read more
September 17, 2009
Google Video Sitemaps | What Are They and How to Create One
Online video is increasingly becoming an important element to consider from a search engine optimisation perspective. What if your company has just recently released a great promotional video on their web site and after a few of weeks of continuous monitoring, using the company’s analytics software, you realise that the video has not been indexed by Google at all ? … Read more
September 8, 2009
How to monetise great content
One of the things I love about working at Bruce Clay Australia is the fact that the organisation really does foster an entrepreneurial spirit amongst its employees. Several of the great people (Mr Awesome, Google Gal, War Hammer etc) I work with have their own ventures that they work on during their own time and I am no different. I … Read more
August 26, 2009
SEO vs PPC
Imagine you are a SME (Small and medium enterprise) and you have a limited budget set aside for your online marketing needs and you are not sure whether to invest in SEO or PPC, how can you possibly decide which will give your organisation the best ROI? First of all lets define these 2 Search Engine Marketing (SEM) options.
Photo by … Read more
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