Our very own SEO manager Kate Gamble recently spoke at the Sydney Twitter Boot-Camp on the subject “Twitter Tools” and by all accounts was a great success. Kate is speaking again at the Melbourne version of the event so while we can’t give away all her delicious secrets we can put up her first slide entitled ” The Butterfly Effect … Read more

Last Wednesday, I was reading this article on Mashable about Facebook publisher when I thought it looked more and more like Twitter. No surprise then, when after two days, I was reading a second article on Facebook’s fan revealing the new Twitter-like features that Facebook will be unveiling for its publisher status bar. Facebook already had a Twitter application … Read more

Recently I have seen a lot of posts about how ‘big’ twitter is getting (I was a pretty early adopter due to the [SEO](http://www.bruceclay.com.au/web_rank.htm) industry I work in). It is also interesting to see people comment on the rate of growth of Twitter all while my personal use of this network drops off rapidly.
So why the decline in my interest … Read more

It is fun Friday here at the Bruce Clay Australia offices and I decided that there should be a blog post in line with that. I have had an idea ruminating in my mind for a few months regarding Facebook’s effect of user’s buying patterns with regard to clothes and how use this change to improve [SEO](http://www.bruceclay.com.au/web_rank.htm), today I am … Read more

Twitter and the power of persuasion.
The Purchase Decision Process for consumers was first identified and analysed by psychologists 1940s. Over the next 60 years the process has been constantly refined and examined by psychologists and marketers alike.
One of the vital steps in this process is the “information search” iteration. In this step consumers use internal sources (recalling past experiences with … Read more

The 1st session in the Social Media track this afternoon: "What Is Ethical Social Media Marketing?" presented by Rand Fishkin, CEO of SEOmoz.
Since attending his first ever industry conference in 2005 (SES New York City), Rand has guided SEOmoz to being one of the most world’s most respected search marketing companies.
You can chat with Rand on Twitter
Ethical Tenets
Rand … Read more

In the 2nd session Darren Rowse aka Problogger presents "Twitter Tips & Etiquette”. Darren Rowse is founder and editor of ProBlogger.net, a Top 50 Blog Globally (as ranked by Technorati) and one of the leading sources on the Web for information about making money from blogs.
Darren is a full-time blogger himself, making a six-figure income from blogging since 2005 and … Read more