http://www.bruceclay.com.au/blog/ en-us 2010-02-23T11:09:53+10:00 http://www.bruceclay.com.au/blog/archives/2010/02/is-personal-sea.html I was recently reading an interview with a director of Bing, Stefan Weitz about the future of search. Stefan has said that one of the biggest problems that search engines have is trying to ascertain the intent of the searcher.... Industry News melison 2010-02-23T11:09:53+10:00 http://www.bruceclay.com.au/blog/archives/2010/02/the-state-of-th.html Australia has always had a healthy obsession for a few things that make this country great. Things like your favourite sports team, a great day at the beach and a backyard BBQ, are topics that can consume a large amount... Industry News melison 2010-02-18T09:54:24+10:00 http://www.bruceclay.com.au/blog/archives/2010/02/the-complexity.html The majority of online businesses need a tool to measure traffic to determine sources of visitors to their web site and how visitors interact with their site. These measures help determine profitability and areas of the site that are performing... Analytics ghilton 2010-02-12T09:51:17+10:00 http://www.bruceclay.com.au/blog/archives/2010/02/seo-factors-and.html Bruce Clay Australia is proud to announce the release of our "SEO Factors and Trends" report. This report is a concise yet comprehensive review of the more important SEO ranking factors and the changes made to these ranking factors over... Industry News melison 2010-02-10T11:47:22+10:00 http://www.bruceclay.com.au/blog/archives/2010/02/keyword-researc.html When doing a keyword research, there are quite a few factors that need particular attention and that are often underestimated. Below are some examples: Seasonality If you base your keywords research only from local search from the previous month, you... Keyword Research rbronzi 2010-02-08T11:21:36+10:00 http://www.bruceclay.com.au/blog/archives/2010/02/seo-recap-janua.html Welcome to the first Bruce Clay SEO recap of 2010. In the recap, we explore our analysts' favourite news and blog posts for the past fortnight. This week includes some updates of Google on Mobile phones, the launch of the... Roundup melison 2010-02-04T14:44:51+10:00 http://www.bruceclay.com.au/blog/archives/2010/01/the-zone-of-acc.html One of the most successful ways we use search engine optimisation to improve pages here at Bruce Clay is by providing content recommendations for each keyword. We do this quite a lot, and are pleasantly surprised by how this procedure... Keyword Research mgeale 2010-01-21T15:22:52+10:00 http://www.bruceclay.com.au/blog/archives/2010/01/2010-seo-checkl.html 2009 has seen so many changes in the Search Engine Industry and you would probably be surprised to realise how these changes have an impact on your business. The Vince update is already so far away and so 2009 anyway,... Search Engine Optimisation morliac 2010-01-19T09:42:14+10:00 http://www.bruceclay.com.au/blog/archives/2010/01/deteriorating-s.html Photo by _Tophee via Creative Commons The other day at the Bruce Clay Australia offices we had a discussion about how the search results seem to have deteriorated over the past 3 - 4 years. Whether it was searching... Industry News melison 2010-01-14T15:00:38+10:00 http://www.bruceclay.com.au/blog/archives/2010/01/my-2009-online.html Photo by Titanas via Creative Commons Happy New Year to all. I hope your festive season and New Year parties were just grand. It looks like it's going to be an interesting year, what with the launch of the... Industry News melison 2010-01-07T10:15:25+10:00 http://www.bruceclay.com.au/blog/archives/2009/12/marcs-special-s.html Photo by ercwttmn via Creative Commons Well the silly season is upon us, the year is winding down with all matter of festivities (the Bruce Clay Christmas party was most enjoyable) taking place. Having decided to go the Christmas... Fun Friday SEO melison 2009-12-24T09:13:53+10:00 http://www.bruceclay.com.au/blog/archives/2009/12/google-search-u-1.html Photo by dannysullivan via Creative Commons Over the past week or so Google has released a slew of updates to its search operation. Some of these are somewhat controversial (personalised search) and some are just aesthetic changes (minimalist homepage)... Industry News melison 2009-12-10T13:15:59+10:00 http://www.bruceclay.com.au/blog/archives/2009/12/seo-is-so-postm.html Photo by tew via Creative Commons Oh, people love throwing this label around. Being called Postmodern is totally zeitgeist and will definitely increase your buzz on the street. It's worked for architecture, business, novels, music, the arts, even specific... Fun Friday SEO mgeale 2009-12-04T12:51:39+10:00 http://www.bruceclay.com.au/blog/archives/2009/12/comment-spam.html Photo by dok1 via Creative Commons Being an avid link builder myself, I get frustrated by the hundreds of spam emails from people offering "Great Link Building Services" and finding out their methods include "commenting on dofollow" blogs. Not... Linking Strategy mvanderheijden 2009-12-03T13:05:03+10:00 http://www.bruceclay.com.au/blog/archives/2009/11/brand-bidding-s.html It is obvious the importance of SEO and PPC advertising strategies to brand marketers, however to what extent should these strategies be implemented together for branding queries? It is quite usual to find corporations bidding on brand terms while at... Pay Per Click rbronzi 2009-11-30T15:34:32+10:00