Email

Ten years ago very few people had email addresses; today, very few do not. Marketers have had to adapt to a newly sophisticated email consumer as potential customers fully integrate email into their lives. While email was launched as an acquisition vehicle, it is becoming a critical tool for customer retention and loyalty marketing. Research shows that 94 percent of consumers currently expect emails to confirm orders, and 90 percent expect to receive shipping confirmations. If you're not using email marketing effectively, you're falling behind the competition. Let our Email section get you back up-to-speed and ahead of the pack.

Methodology

Developing an effecting Email campaign is no easy task. That's why we have broken the (sometimes arduous) process down into five manageable steps. We will start off by helping you to determine your campaign objectives, making sure you don't waste valuable time and money; show you how to create and execute your campaign successfully, including giving you extensive copywriting tips; help you develop your timing; test the effectiveness of your campaign; and lastly, show you how to analyze your campaign to learn key insights. It's important to get as much as you can out of your email marketing campaign. Let our Methodology section show you how!

Training

While we are in the process of developing our own unique Training tools, we would like to refer you to the some of the excellent free and fee-based resources found on our Training page. We believe these sites, texts and workshops will be a great aid in helping you prepare and execute your email marketing campaigns.