Email Marketing Services

Traditionally email marketing has 2 types of lists: In-house lists External lists (leased/rented or purchased)

In-house list

An in-house list is usually the most effective type of list as the person (often a customer) already knows who you are and is usually willing to accept email from your company. These lists are great for retention marketing. The problem with in-house lists are email addresses are they change, need to be scrubbed and de-duped, and do not work well with acquiring new customers.

External lists

Without an in-house list, email marketing can be time consuming and expensive. First you need to research the various list houses to find the right list. Next, you select the list and hope it has not been over solicited. Finally, you need to build the email (HTML, Text, AOL, etc), perform a test drop and then the actual delivery. Depending on the list selected, the number of email addresses and the creative and drop fees, the cost of an email marketing campaign typically ranges in the thousands.

New Alternative

In comparison, we can offer your company access to a select group of opt-in email addresses that have profiled themselves (up to 6,500 interest areas) as part of their registration for a free service.

These individuals have indicated they are willing to receive up to 25 emails per day - provided the email message is regarding one of the topics they have profiled. For participating in the email marketing programme, individuals receive a certified email and thereby reduce their need to wade through unwanted or embarrassing email.

For you the advertiser, we provide email drop data including results tracking.

If this new alternative sounds interesting and you want to learn more, please contact us at +61 (2) 9279 0384.