President
Bruce Clay®, Inc.
Bruce has operated as an executive with several high-technology businesses, and comes from a long career as a technical executive with leading Silicon Valley firms, and since 1996 in the Internet Business Consulting arena. Bruce holds a BS in Math and Computer Science and also has his MBA from Pepperdine University, has had many articles published, has been a speaker at over 100 sessions including Search Engine Strategies, WebmasterWorld, ad:Tech, Search Marketing Expo, and many more, and has been quoted in the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money, several books, and many other publications. He has also been featured on many podcasts and WebmasterRadio shows, as well as appearing on the NHK 1-hour TV special "Google's Deep Impact". He has personally authored many advanced search engine optimization tools that are available from the company Web sites.

• Bruce Clay is on the Board of Directors of the SEMPO (Search Engine Marketing Professionals Organization).
• Search Engine Optimization All-in-One for Dummies by Bruce Clay and Susan Esparza, is available now. It is the flagship Search Engine Optimization All-in-One for Dummies series.
• Bruce Clay is recognized as a Wikipedia Notable SEO.

Managing Editor
Bruce Clay, Inc.
Susan Esparza is the Managing Editor at Bruce Clay, Inc. She joined the company in November 2004 and has written extensively for clients and internal publications including the SEO Newsletter, Bruce Clay Blog and other projects. Search Engine Optimization All-in-One for Dummies by Bruce Clay and Susan Esparza, is available now. Susan also knows where the knives and forks go in a buffet line. The latter makes her invaluable to Bruce Clay, Inc.

Producer/Media Journalist
Bruce Clay, Inc.
Virginia is a blogger and director of the radio show and podcast SEM Synergy for Bruce Clay, Inc. She has a B.A. in English and an M.A. in journalism. She has interviewed many of the foremost experts and authorities in the search and social marketing world on the podcast. She has authored posts for respected industry publications including Search Engine Land, Outspoken Media and Search Cowboys. Outside the office, she likes to take day trips, play Rock Band and dote on her tortoise, Hiccups.

Manager of Marketing
Bruce Clay, Inc.
In a company of marketing experts, Paula has the distinction of being the first official marketing person dedicated to Bruce Clay, Inc. itself. Originally hired in 2008 as a senior technical writer, Paula has contributed to the company's newsletter, blog, SEOToolSet software requirements, and the Search Engine Optimization All-in-One For Dummies book. Her previous experience included 12 years as manager of marketing communications and documentation for an ASP. She has a B.A. in English and gets way too excited about grammar.

Writer/Producer
Bruce Clay, Inc.
Jessica joined Bruce Clay in 2010, bringing with her years of experience in writing for magazine publications, online media and corporate communications, as well as a background in public relations and marketing. She has a degree in communications with a public relations emphasis from San Diego State University. Jessica has also been known to hug a tree and literally wouldn't hurt a fly (she prefers the trap-and-release method).

Featured Articles
The Ins and Outs of Meta Data
Tackle SEO Web Content Writing with Ease

Director, Eastern Region Operations
Bruce Clay, Inc.
Before joining Bruce Clay, Inc. as Director, Eastern Region Operations, Chris worked for 12 years in the online publishing industry. He has previously worked as the Manager of Online Products and Editorial Search, Online Production Editor, and most recently, SEO Strategist and Revenue Optimization Manager at CMP Media. Hart received his B.F.A. in Fine Arts and Computer Graphics from the New York Institute of Technology and his M.B.A. in Marketing Management and Business Development from Saint John's University. Supported by his extensive experience in project management and customer service, the New York office extends high-quality SEO and SEM services to clients across the country. He enjoys playing golf and paintball. While he will let you beat him at golf, if you are invited to play paintball, prepare for the pain.

Manager, Software Development
Bruce Clay, Inc.
Aaron has over 3 years of experience as a Senior SEO Analyst and his technical know-how allowed him to transition into IT and Development. Aaron holds a B.S. in Computer Science and a B.S. in Computational Mathematics. He worked as a freelance programmer before joining Bruce Clay in 2003. His experience with programming, html development, servers and search engine optimization makes him a "jack of all trades" for our SEO company. His work can be found in several chapters of the Search Engine Optimization All-in-One for Dummies book.

Senior Consultant
Bruce Clay, Inc.
Robert began as an SEO Analyst in 2003. He oversees all search engine optimization analysts and is officially a "Jolly Good Fellow (which nobody can deny)."

Director, Client Satisfaction
Bruce Clay, Inc.
Dærick has over 10 years of experience in project and account management, and has been with Bruce Clay, Inc.™ since 2005. He holds a B.F.A., and has experience in graphic design, illustration, and Web design.

Senior SEO Analyst
Bruce Clay, Inc.
Bradley has B.A. in Fine Arts and in his previous life worked as a Web developer and graphic artist. He joined Bruce Clay in 2003. Bradley has more than 7 years experience working as a Web developer with an emphasis in html programming, interface and usability design making him an enthusiast for deconstructing and rebuilding Web sites. His 4+ years working at Bruce Clay have helped to establish the perfect marriage of form and function while learning to help clients architect and execute the perfect online vehicle for high sales conversions. Bradley and Maryann helped in the creation of the Search Engine Optimization All-in-One for Dummies book, by writing the Table of Contents.

SEO Analyst
Bruce Clay, Inc.
Dawn joined Bruce Clay in 2005 as an SEO Analyst. She got her start in graphic design in 2000 when she built a Web site for a direct mail catalog company. She spent five years doing Web Design before joining the Bruce Clay team. She currently has six hamsters and one fish named Tiger.

SEO Analyst
Bruce Clay, Inc.
Lynn is an SEO analyst at Bruce Clay, Inc. Prior to joining Bruce Clay, she spent over 10 years in Web development with an emphasis on user interface design, content development and project management. She holds a B.S. in Business Management and has been with Bruce Clay since 2006.

Software Development Engineer
Bruce Clay, Inc.
Michael Terry is an SEO analyst at Bruce Clay. Before joining Bruce Clay, Michael was a contract programmer. His proudest achievement is serving as a technical reviewer and content contributor for O'Reilly's AppleScript: The Definitive Guide, an obscure Mac systems scripting language. Interestingly, his 17th proudest achievement is making it to the district spelling bee when he was in the 4th grade. Being very small and cute for his age, he was a real crowd pleaser. He likes kittens.

Senior SEO Analyst
Bruce Clay, Inc.
Maryann Robbins is a Senior SEO Analyst at Bruce Clay, Inc. and has been with the company since March 2003. She holds a B.S. in Aeronautical & Astronautical Engineering (she's a rocket scientist) from The Ohio State University and MS in Information Technology from AIU. Prior to joining the Bruce Clay team, she worked in Web site development. In her spare time, she is a martial artist and holds a black belt in Shorinjiryu Karate. Maryann and Bradley helped in the creation of the Search Engine Optimization All-in-One for Dummies book, by writing the Table of Contents.

SEO Analyst
Bruce Clay, Inc.
Sean James joined Bruce Clay, Inc. in 2010 as an SEO analyst. Sean is a Google Analytics-certified professional, bringing with him a decade of experience in Web-related ventures, including serving as proprietor of two successful e-commerce businesses.

Managing Director Bruce Clay Europe
Bruce Clay Italia
Alessandro has operated as a marketing executive in several FMCG businesses, and comes from a career across Europe as a marketing specialist with leading European firms such as Ferrero, Campari and Bolton Manitoba. Alessandro holds a degree in Business Administration, has been a speaker at over 24 sessions including lulm University, Radio Rai, Eba Forum, Bocconi University. He has been quoted in Finanza e Mercati, E-conomy, Corriere della Sera Il Sole 24 ore, MarketScope, My Marketing and other publications.

Director
Bruce Clay Australia
Des Odell is a founder and director of Bruce Clay, Inc. in Australia. Des has worked in the technology and Internet space as a consultant, investment banker and manager for over fifteen years. Des worked extensively around the world including the UK, Europe, USA and Africa and is now based in Sydney. He has a Bachelor of Commerce (Honours), is a qualified Chartered Accountant and has an MBA from the Australian Graduate School of Management.

Senior Search Marketing Consultant
Bruce Clay Australia
Hi-Tech fan boy and Net Neutrality defender, Martin loves spending hours cracking his head on complex formulas or experimenting with new SEO techniques. As a true Frenchman, he loves drinking wine and eating cheese with baguette.

 

 

Featured Articles
SEO Factors & Trends 2010 - July Update

Search Manager
Bruce Clay Australia
Rich is a search manager at Bruce Clay Australia, joining the team in Sydney in 2008. Before joining Bruce Clay, Rich worked for a number of SEO companies in the UK and Australia. He comes from a technical background, starting his career as a systems specialist, after completing a BSc in computer science, and is the font of all knowledge for technical topics in the Bruce Clay Australia office. Rich likes whiskey and scuba diving, although preferably not at the same time.

Featured Articles:
Robots Exclusion Protocol Reference Guide

Guest Writer
Bruce Clay, Inc.
Claudia Bruemmer writes Web content in Web analytics, email marketing and branding. She also writes articles on various aspects of Internet marketing. As Managing Editor of ClickZ from 1998 to 2001, Claudia wrote and edited articles, created the editorial calendar, recruited writers, created content threads, developed article-writing guidelines and reviewed submissions. As communications specialist for an ocean engineering firm, Claudia co-authored a technical article published in Sea Technology. She wrote and published advertising brochures and corporate brochures. Her interests lie in online marketing, search engine marketing and all forms of Web advertising.

Guest Writer
Bruce Clay, Inc.
Jim Sterne is the Founding President of the Web Analytics Association and produces the eMetrics Marketing Optimization Summit.

Guest Writer
Bruce Clay, Inc.
Keri Morgret is the OER coordinator at the Institute for the Study of Knowledge Management in Education, where she supports research and analysis efforts in the development of global OER initiatives. Her background and interests include online learning, usability, information design, social media, search engines, and information retrieval. Keri received her M.A. in Learning, Design, and Technology from Stanford University.

Guest Writer
Bruce Clay, Inc.
Lisa was a Senior Writer at Bruce Clay, Inc. until September 2008. She joined the company in 2006 and quickly became a trusted voice in the search marketing community, most notably through her involvement with the Bruce Clay™ blog. Lisa holds a B.A. in Print and Multimedia Journalism. She has two cats — Jack-Jack and Swat.