Pay Per Click (PPC) Optimisation Services Programme

Our Full-Service PPC Management Service is an ongoing programme for 130, or more, high-volume keywords. It is billed at a flat rate of $15 USD (call us at +61 (2) 9252 1700 for $AU pricing) per high-volume keyword per month per search engine programme and $2 USD per month for low-volume keywords per search engine programme with a minimum of a 6 month commitment. High-volume keywords are managed daily, as well as optimised through ad copy and bid optimisation. Low-volume keywords are commonly inexpensive and the bids are stable allowing us to "sanity check" and manage these keywords once per week. We also have an option for managing keywords that become important at any time (24x7) with a rapid response option. This programme includes the creation and optimisation of ads, management of your daily spend, analysis of Analytics data, and monthly reporting.

Our PPC Services are focused on Sponsored or Content Match Advertising as offered by Google and others. Our pay per click management services also include Omniture SearchCenter® automated keyword bidding and account management interface.

Yahoo! Search Submit Pro (SSP) Trusted Feed

We also offer the Yahoo! Search Submit Pro Trusted Feed Service which can help drive traffic and increase conversions for your Web site in Yahoo! We will manage the entire campaign for you including keyword research, creation and maintenance of campaign, and campaign tracking.

Omniture SearchCenter

As an Omniture SearchCenter® agent we can optionally implement and manage your Omniture programme for a fee of 3% of spend for Omniture services.

More PPC Services

As part of each PPC advertisement management service programme, we perform a great number of tasks. Specifically these tasks include:

1. Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practise to ensure the campaigns are employing the appropriate keywords.
   
   
2. Creative Development: We write custom and unique creative (titles and descriptions) to help maximise clickthru and conversion rates.
   
   
3. Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.
   
   
4. Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions.
   
   
5. Advertisement Submission: We will upload and submit the keywords and associated creative for approval by the search engines' sponsored search programmes.
   
   
6. PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximise business goals.
   
   
7. PPC Bid Management: We provide PPC bid management tasks including bid gap monitoring, bid price changes and bid position maintenance.
   
   
8. PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
   
   
9. Campaign Improvements: We will suggest and implement PPC campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.
   
   
10. Creative Testing: We will perform periodic testing of new creative (titles and descriptions).
    
    
11. SEO Ranking Report: We will provide a monthly review and analysis of an SEO Ranking Report to determine where the site is ranked organically for keywords used in PPC Accounts.

Need more information on our Full-Service PPC Management service?

In addition to providing these specific PPC tasks, we will commit to protecting privacy and confidentiality by written contract. As applicable, we will also adhere to the code of ethics and code of conduct we created for search engine optimisation.

If your company is interested in pay per click management services, please contact us at +61 (2) 9252 1700.