SEO Jump-Start Program

SEO Jump-Start is a 90-day search engine optimisation (SEO) program targeted specifically for small businesses. The Jump-Start Program created by Bruce Clay, Inc., a recognised, experienced and trusted provider of SEO services, enables SEOs and small businesses to quickly learn and apply SEO techniques to their web sites.

This program includes a unique combination of consulting, training, SEO tools, and information to teach you what you need to know to get your site well-ranked in the major search engines. We commit and adhere to the SEO Code of Ethics and SEO Code of Conduct during the entire course of your project.

Here is a summary of what you will receive with your Jump-Start subscription:

Discovery Interview

The program begins with a Discovery Interview conducted through a scheduled conference call between you and your Bruce Clay Australasia SEO Analyst. This call is designed to help us document the short-term and long-term goals and objectives of your site.

SEO Site Assessment

Following the Discovery Interview, your SEO Analyst will review and evaluate your site from an organic search engine optimisation perspective. The review and evaluation will touch on topics such as Site Architecture, Page Construction, Content, Web Server Configuration and Link Popularity.

Assessment Brief

Data from the Interview and Assessment stages will be compiled into an Assessment Brief that you will receive via email. The Assessment Brief will include a prioritised list of Action Items designed to help you better achieve your ranking goals. You will have an opportunity to discuss the assessment findings with your SEO Analyst via a scheduled conference call.

Domain Ranking Report – Baseline Rankings

The Assessment Brief will also include a Domain Ranking Report – a baseline report that ranks your site at the beginning of the project, before the Action Items have been implemented. This will help both parties measure the ranking progress over time.

Edit of Eight Web Pages

As you will learn in SEOToolSet™ Training, search engine optimisation is an ongoing and iterative process of editing web pages. To help you learn the basics of editing pages, we will perform a one-time edit of up to eight web pages on your site.

SEOToolSet™ Training and Subscription

We believe formal training is crucial to the success of any SEO program. Therefore, within the first 30-60 days of the project, you will be provided with an opportunity to attend our 3 day training course, designed to explain our SEO methodology and familiarise you, in detail, with the SEOToolSet™. Upon completion of the course, students will receive a complimentary 90-day subscription to the SEOToolSet™. While our training program is NOT a programming course, participants should be familiar with basic HTML before entering.

LinkMaps™ Technology Subscription

LinkMaps™ is a Bruce Clay, Inc. proprietary tool designed to help users locate inbound links on their site. LinkMaps™ works by running an initial link analysis, compiling a master list to help you see which inbound links are recognised by the search engines and which are not. It will present this information in an easy-to-read table, making it easy to detect when a link has been indexed by one engine but not by another. Analyzing the results of this tool will allow you to receive full Link Popularity credit. The subscription is valid for 90-days.

Toll-free Technical Support

During normal business hours, we will provide full telephone and email support for any question you may have concerning the use of the tools and/ or ranking reports found in the SEOToolSet™. This subscription is valid for 90-days.

Follow-up Consultative Services

Following delivery of the Assessment Brief, your SEO Analyst will provide up to 2 hours per month of post-assessment consulting services.

How to Submit Your Site to the Search Engines

Many people believe they need to pay a fee to submit their site to appear in the Google, Yahoo! and MSN organic search results. This is simply not true. If you need help, we will show you how to 'hand-submit' your site to the search engines free.

Other Program Values

We will provide a subscription to our SEO Newsletter and a 20% Discount Coupon Code for admission to selected Search Engine Strategies Conferences in the United States.

SEO Jump-Start Recap

• Discovery Interview, Site Assessment and Assessment Brief Compilation.
• Post Assessment Consulting from a Bruce Clay Australasia SEO Analyst.
• Eight page edits to get you started modeling best practices.
• Formal 3 day SEOToolSet™ Training and 90-day SEOToolSet™ subscription.
• 90-day subscription to LinkMaps™, a proprietary technology used to improve Link Popularity.
• 90-day Toll-free Technical Support, Monday-Friday during normal business hours.
• Information on how to properly submit your site pages to the search engines for free.
• Subcription to SEO Newsletter and 20% Discount coupon code for admission to selected Search Engine Strategies Conferences.