Professional SEO

It is our experience that most clients do not have the time to manage their SEO campaigns on their own. As a result, we are often hired to perform professional SEO on their site.

This full-service programme includes a unique combination of consulting, training, SEO tools, and information to teach you what you need to know to get your site well-ranked in the major search engines. For most SEO projects, this will include the following tasks:

• Discovery Interview - We perform a Discovery Interview to learn about the business model, target audience business goals and objectives.



• Site Review - We review and evaluate the site from an organic search engine optimisation perspective. The purpose of this service is to critique the site, identify potential problems and provide recommendations based on best practises. The review and evaluation will include topics such as the Site Architecture, Page Construction, Content, Web Server Configuration and Link Popularity.



• Initial Assessment Brief - Data gathered from the Discovery Interview and Site Review will be compiled into an Assessment Brief to communicate and document the research and analysis. The Assessment Brief will conclude with a prioritised list of recommendations for addressing the discovered issues.



• Assessment Report - Similar to an Assessment Brief, an Assessment Report is a lengthier document that includes not only issues that need to be resolved with the web site, but examples and instructions on fixing each issue. A prioritised list of recommendations also concludes this document.



• Evaluation Briefs - A short document that covers the best practises of 1 - 2 topics. A variety of topics can be covered in an Evaluation Brief, describing a problem and how to fix it.



• Keyword Research and Analysis - We will research, analyse and recommend a list of targeted keywords to be used in the project. The client will select final targeted keywords from this list.



• Research, Analysis and Page Editing - Researching and analysing the behaviours of competitors and the search engines is key to every project. Along with ongoing research, we will edit the web pages throughout the term of the project. Since search engine optimisation is a HIGHLY iterative process, we will need to re-edit these pages periodically.



• Search Engine Submission - We will "hand-submit" the initial and revised web pages to each of the monitored Search Engines.



• Search Engine Ranking Monitoring - Via the SEOToolSet™, we will monitor the ranking of the domain and specified web pages for the keywords in the web site. We will provide online access to proprietary Ranking Reports (Domain Ranking Report, Ranking Report by Page Name, Ranking Report by Keyword) showing the ranking of the web site in the monitored Search Engines.



• Competition Ranking Reports - We will provide online access to proprietary Competition Ranking Reports showing the ranking of the top ranked competing web sites in the monitored Search Engines for each keyword.



• SEOToolSet™ Training Services - We will provide a Training Course on the SEOToolSet™ for one (1) Client employee at or near our facility in Sydney, Australia.



• Project Communications and Status - We will provide you with scheduled semi-monthly conference calls at mutually convenient times. We will also provide you with a Monthly Status Report summarising the actions, progress, issues, and recommendations appropriate to the project.



• LinkMaps™ - If appropriate to the project, we will implement LinkMaps™ technology to facilitate the indexing of sites that link to your site thereby increasing Link Popularity.



• PathMaps™ - If appropriate to the project, we will implement PathMaps™ technology to facilitate the tracking of web site traffic analysis and visitor path tracking over a two (2) day period.

For more information about our SEO Professional services, please complete the SEO proposal request form.