SEO Training Course - Three days

Bruce Clay Australia delivers in-depth three day search engine optimisation (SEO) training courses covering SEO principles, our SEO approach, strategies and methodologies and providing access to our SEOToolSet®. The training course is presented by Bruce Clay, the President of Bruce Clay, Inc.®

The three day SEO training course was presented for the first time in Australia in February 2007 and is now held twice per year. Attendees have included Australia's leading organisations in the media, telecommunications, technology, entertainment, recruitment, real estate and travel industries, as well as small to medium enterprises and entrepreneurs managing or building their own websites and seeking a competitive advantage. We are happy to report that those who have attended the SEO course in Australia to date have rated the course an average of 4.6 out of a maximum of 5.

Read training testimonials from attendees at the three day course. Read training testimonials from attendees at the one day course. Read training testimonials from attendees at other Bruce Clay training around the world.

The Bruce Clay SEO training course shows you how to improve the rankings of your website in search engines and increase qualified traffic to your website. The training is based on over ten years of research and experience in the search engine optimisation industry and successful SEO for clients. On top of the already proven material, the new 2010 course includes emerging trends, blended or universal search, strategies for social media, the optimisation of digital assets and engagement objects for search, as well as additional content on link building and SEO checklists.

The course is relevant to all people seeking to learn about SEO or enhance their existing knowledge and skills. The course covers search engine optimisation basics through to advanced concepts and methodologies. The course also features a session on ethical practices and our SEO Code of Ethics.

The functionality and features of our powerful search engine optimisation tools, the SEOToolset®, are explained and used throughout the course.

The Bruce Clay SEO training course and materials are detailed and constantly updated to include the latest developments globally in the search engine, Internet marketing and search engine optimisation industries, as well as step-by-step guides on optimising your website including real life examples.

The training course forms part of the Bruce Clay SEO Certified Analyst Certification, putting you on the path to becoming a certified search engine optimisation analyst should you choose. There is no additional cost for certification.

Bruce Clay has been delivering SEO training in sunny California for over eight years, with courses now held in the United States, Australia, Europe, India and South Africa. The course is acknowledged as a leader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the search engine optimisation industry and is consistently rated in the top Search Engine Mearketing training programs by topseos.com. The course is important for those serious about delivering search engine traffic to their website.

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Who can benefit from this SEO training course?

Any company, organisation or individual who needs to drive more targeted traffic to their website will benefit from this training course. This includes Marketing Managers, Marketing Directors, Business Owners, Online Marketers, Online Advertisers, Marketing Consultants, New Media Consultants, Webmasters, IT managers, In-House SEO Analysts, and anyone working with Search Engines or in the Search Engine Optimisation and Marketing industries.

What is covered in the three day SEO course?

• Getting high rankings in search engines
• Increasing click through rates from searches
• Selecting the most appropriate keywords for your website
• Selecting the optimum keyword density and distribution for your website
• Analysing your, and your competitor's, websites
• Designing and structuring your website in the correct manner to achieve high search engine rankings
• Setting up your hosting and technical structure to optimise rankings
• Making sure your website is regularly and fully spidered by the search engines
• Submitting your pages to get them indexed in search engines
• Increasing the number of inbound links using our Linkmaps™ tool
• Improving link popularity
• Analysing website visitors using our Pathmaps™ tool
• Making sure dynamic web pages are indexed using our Dynamic Site Mapping™ tool
• Monitoring your search engine rankings as well as your competitors
• Optimising your website in an ethical manner
• Using our SEO tools to implement the Bruce Clay methodology

In addition to this advanced three day course, we deliver a one day SEO training course.

What is the difference between the three day and one day SEO course?

The three day SEO course covers our complete SEO approach and methodology along with training on our SEOToolSet®, whereas the one day SEO course is designed to provide an overview of SEO and an introduction to some of the more advanced SEO concepts and methodologies.

The three day SEO course is targeted at those people who actively practice SEO and are involved in determining, developing and implementing SEO strategies. The one day SEO course is targeted at those people that need to manage an SEO project, team or vendor or are involved in a project that requires an understanding of SEO and how to identify potential SEO issues.

What is included in the three day SEO course?

Fees include the three day training course, meals and refreshments, two detailed course manuals, access to the SEOToolSet®, Dynamic Site Mapping™, PathMaps™ and LinkMaps™ tools for twelve months (valued at over A$3,500 in subscriptions alone), a graduation certificate, an SEOToolSet® graduate shirt and eligibility to take the advanced certification exam.

Course Dates

The next SEO training course will be held in Sydney on the 10th, 11th and 12th of March 2010.

Booking early is essential if you would like to secure a place as course numbers are kept small to ensure optimum knowledge transfer to all attendees and previous courses have been oversubscribed.

Course Times

The course will begin at 08:30 and end at around 17:00 each day.

Course Location

The Observatory Hotel
89-113 Kent Street
Sydney NSW 2000
(02) 9256 2222


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Course Fees

The fees for the SEO training course are A$2,950, excluding GST. The early bird fees are A$2,550 (excluding GST). The early bird fees apply to bookings made and payments received before the 10th of February 2010.

Once you have registered, we will contact you to confirm your registration and will then forward you an invoice or process your payment via credit card.

Register now for the three day SEO course!!

If you have any questions about the training, please contact us.