SEO Training Course - One Day

Bruce Clay Australia delivers one day search engine optimisation (SEO) training courses covering SEO principles and our SEO approach, strategies and methodologies. The training course is presented by Jeremy Bolt, a Director of Bruce Clay Australia .

Information on the three day SEO training course.

The Bruce Clay one day SEO training course will show you how to improve the rankings of your website in search engines and increase highly converting traffic to your website. The course covers SEO fundamentals through to complex concepts and methodologies. We have condensed our acclaimed three day SEOToolSet® SEO Training course into a one day class focused on white hat SEO methodologies and strategies and incorporating the latest search engine developments and guidelines.

The training is based on over ten years of search engine research and successful search engine optimisation projects for clients. In addition to already proven material, the 2010 course includes new information on emerging SEO trends and strategies. The one day course is the same course that was rolled out and tried and tested in the United States in 2008 and is currently being delivered in conjunction with major search engine conferences like Search Engine Strategies and SMX.

Bruce Clay has been delivering SEO training for over eight years, with courses held in the United States, Australia, Europe, India and South Africa. The course is recognised as a leader in SEO training due to the depth of content and the knowledge and expertise of Bruce Clay in the search engine optimisation industry and is consistently rated in the top Search Engine Marketing training programs.

This one day SEO training course was presented for the first time in Australia in Tasmania in May 2009 and has now been rolled out to Sydney, Melbourne and Brisbane.

We are happy to report that those who have attended the SEO course in Australia to date have rated the course an average of higher than 4 out of 5.

Who can benefit from this SEO training course?

The course is relevant to all people seeking to obtain a solid understanding of the principles of SEO.

Any enterprise, business or individual who needs to drive qualified visitors to their website will benefit from this training course. This includes Marketing Managers, Marketing Directors, Business Owners, Online Marketers, Online Advertisers, Marketing Consultants, New Media Consultants, Webmasters, IT Managers, and anyone working with Search Engines or in the Search Engine Optimisation and Marketing industries.

In addition to this one day course, we deliver an advanced three day SEO training course.

What is the difference between the one day and three day SEO course?

The one day SEO course is designed to provide an overview of SEO and an introduction to some of the more advanced SEO concepts and methodologies whereas the three day SEO course covers our complete SEO approach and methodology along with training on our SEOToolset®.

The one day SEO course is targeted at those people that need to manage an SEO project, team or vendor or are involved in a project that requires an understanding of SEO and how to identify potential SEO issues. The three day SEO course is targeted at those people who actively practise SEO and are involved in determining, developing and implementing SEO strategies.

What is covered in the one day SEO course?

• Achieving better rankings in search engine results
• How to increase click-through rates
• How to make your site more relevant
• How to identify the best keywords for your site
• What is PageRank and how to increase link popularity
• How to identify and characterise your competition
• How to analyse and edit your own content
• How to avoid Spam
• How to include Engagement Objects™
• Designing and structuring your site in the right way to achieve better search engine rankings
• Optimising the technical structure of your site to improve rankings
• Ensuring your site is able to be spidered by the search engine robots
• How to develop links worth having
• Monitoring you and your competitors positions within the search engine rankings
• Being ethical whilst optimising your site
• How to measure your success

What is included?

Fees include the one day SEO training course, meals and refreshments, a one year free subscription to the SEOToolSet® (valued at over A$600) and a detailed course manual.

Where and when will the course take place?

• 15th of September, 2010
• 17th of November, 2010
• 16th of March, 2011
• 18th of May, 2011

Each training course will be held at The Menzies hotel in Sydney.

Booking early is essential if you would like to secure a place as course numbers are kept small to ensure optimum knowledge transfer to all attendees and previous courses have been oversubscribed.

Course Fees

The fees for the one day SEO training course are A$795, excluding GST.

Once you have registered, we will contact you to confirm your registration and will then forward you an invoice or process your payment via credit card.

Register now for the one day SEO course!!

If you have any questions about the training please contact us.