Internet Marketing Tools
Internet marketing is difficult and it isn't getting any easier. Luckily, we have plenty of tools and suggestions to combat the ever increasing complexity of the industry. Whether it is proprietary internet marketing tools or just our favorite third-party apps, you will find that this section includes a complete online marketing toolbox that will keep you ahead of the game.
 The SEOToolSet™ is everything you need to optimise your entire website from beginning to end. We initially developed these tools to use internally, but we decided they're just too good not to share. Sure there are a great many tools out there, but only the SEOToolSet™ offers complete integration from tool to tool so that every report can share the same data. Paired with our SEO Methodology, optimisation of your web site can be accomplished in a more complete fashion. The SEOToolSet™ allows you to look at your website and the competition from many different angles, giving you a whole new perspective of the task at hand - achieving rankings. With these Search Engine Optimisation tools, not only will you be able to see your current situation but you will also see where you've been, where you need to go, and how to get there, as well as similar information regarding your competition.
We offer access to these SEO tools during active client contract periods, and make them available to subscribers and students for a quarterly fee. SEOs who have completed our Advanced Certification course are also given access to the tools for use in their practise.
Learn more about our SEO Methodology, SEO Services, SEO Tools, and specific SEO Rates, or request a no obligation price quote. |
Unlike SEO, we embrace and extend our knowledge and skill around the major providers' (Google, Yahoo!, and soon MSN) tools. The third-party PPC tools we have tried all fell short of our expectations, and we have found that utilising the tools provided by the major services are superior to those on the market today. Yes, human intervention is required, but that thought and insight is not something that can be delegated to a computer. Because of this we focused our PPC tools reviews on the major paid search services only.
Like our Search Engine Optimisation tools, specific advantage in PPC management can be achieved through our PPC PathStats™ Web Analytics tools.
Learn more about our PPC Methodology, PPC Services, PPC Tools, and specific PPC Rates, or request a no obligation price quote.
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The days of the simple Internet are long gone. Serious online marketers have to focus on multiple factors in order to maximise their return on investment. Many analytics solutions exist in a bubble unable to share data with your other tools. PathStats is an analytics tool that offers integration with the SEOToolSet™. With PathStats™, not only will you be able to track and measure web site traffic, ROI and conversions but you can also pinpoint which keyword (ranked in natural listings - not PPC) gives you the most amount of traffic, ROI and conversions. You will be able to view your web sites analytics from all different aspects while tracking the results of your various campaigns - SEO, PPC, Email marketing and Branding.
Learn more about our Web Analytics Methodology, Web Analytics Services, Web Analytics Tools, and specific Web Analytics Rates, or request a no obligation price quote.
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Just like in the Brick-and-Mortar world, the branding of your business is important to your company as a whole. Sponsorships, Banner Ads and Press Release Distribution are only a few ways of branding a web site in this wide world of Internet marketing. There are currently a number of companies that offer web site branding and lots of tools to deal with it. Are you ready to jump into the world of banners and non-SEM advertising? From tools to determining website relevancy to ad placement tools, we offer a few suggestions to help you along the way.
Learn more about Branding Methodology, Branding Services, Branding Tools, and specific Branding Rates, or request a no obligation price quote.
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